On September 12th, the launch ceremony was held in Grenoble, France, the venue of the verification project. At that time it was announced that the actual verification project would commence from October 1st.
This ceremony was held with a large mass media presence from all parts of the world. Toyota Chairman Takeshi Uchiyamada commented with great fervor, "TOYOTA is constantly seeking new forms of mobility to change the amazement of today into the commonplace of tomorrow."
He also said, "The urban transportation sector is a new growth arena for the next generation of TOYOTA". In this way he expressed his passion for this verification project.
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